With the United Nations World Tourism Organisation estimating to 1.4 billion the number of international tourist arrivals in 2018, leisure travel is an essential part of the 21st century lifestyle. A global travel report by VISA additionally estimates that Asia-Pacific households account for one in three of the global traveling households worldwide. Asia Pacific represents a market with the most growth potential.
The increase in luxury travel has benefitted from sheer numbers from populated countries like China and India, but high-end travel from Southeast Asian countries like Indonesia and Vietnam is also very much in demand. The different markets of the region are attuned to different marketing strategies and therefore Horus Development & Consulting seek to deploy targeted approaches to reach out to the right clientele with the right marketing messages.
Ever since the biggest incentive trip to Europe, consisting 6400 employees from Tiens Group in China, arrived in the French Riviera in 2015, the Chinese incentive business hit headlines around the world. In the meantime, following in China’s footsteps, the whole Asia region has become a source market for the MICE industry worldwide. India, Indonesia, Malaysia, the Philippines etc. have also become outbound source markets for the MICE segment, with high-level professionals participating in international conferences and exhibitions, as well as regular high-level incentive groups travelling worldwide, to long haul destinations.
Horus Development & Consulting will help you to best position your MICE-related products, events calendar and experiences, and to promote them to the right clients & partners not forgetting the opportunities offered by the emergence of ‘bleisure’ trips (Business + Leisure combined) from the part of more and more Asian travelers.
Commitment to sustainability goes more than telling compelling brand values to audiences; it involves innovation and firm beliefs to be disruptive to the current status quo. 80% of consumers are saying that they would feel more loyal to brands that value community- and environment-focused business models over Key Performance Indicators solely based on profitability. 47% of internet users worldwide are ditching products and services from a brand that violates values centered on sustainability. It is therefore obvious that brands should do more to join in the action to pioneer and propagate sustainable practices and initiatives.
As exemplified by the CHORUS Podcast, Horus Development & Consulting prides itself in developing a business strategy that includes the sustainability achievements of your brands in the equation.
From internal structuring:
- achieving effective positioning and high performance through
- the setting of sustainable core values, and the
- crafting of compelling original stories for the Company’s associates
to external engagement:
- reaching corporate social responsibility goals through
- affinitive marketing,
- creating influence,
- cultivating communities,
- leading by example in the industry’s landscape,
we ensure that your actionable commitments towards sustainability deliver the just advantages to your brand.
We strongly believe in social media as the current best and least expensive promotional tools for a brand or a destination. Most Asian countries today boast percentages among the highest in the world in smartphones, tablets and other mobile computers’ usage. Internet is the preferred medium of today and garners the most time and attention.
Our services include:
- Strategy development
- Content creation
- Campaigns
- Promotion to bloggers / social media influencers
- Community Management
The essence of public relations is to generate interest and aspiration with the existing and potential clientele, while building a reputation with a wider audience base, representing tomorrow's opportunities.
Horus Development & Consulting has an extensive experience in this field spanning the entire Asia region. We leverage our unique and extremely diversified network in the marketplaces of Asia and of the pacific, helping you develop personalized strategies to effectively reach the greatest amount of customers and target audience in the relevant segments.
Our services include:
- Creation of editorials which we pitch to media
- Creation and distribution of press releases & communiques
- Relations and follow up with the media
- Organization of familiarization trips for key publishers and key opinion leaders
- Recommendations of qualified K.O.L & celebrities to promote your destination
- Content creation for social media
“The need is the patroness of intelligences” wrote Baudelaire. At Horus Development & Consulting we have learned to do more with less and to create events with reasonable budgets. For this, we leverage on our network of business partners in Asia, mostly international companies in the luxury goods and luxury services sectors, with whom we create themed events. In this frame, we expose your brand and destination and introduce their high-level opportunities to their particularly well qualified customer base, achieving high-yield return on investment.
Our services include:
- Affinity Marketing, strategies, identifying partners
- Joint campaigns with luxury brands and other partners
- Promotions to targeted customer groups
- Creation and organization of events
- Support and participation in charity events
- Plan for Media Support
Crises often arrive unannounced and the response addressed to them often depends on the extent that they take and the time they start to go off.
If a crisis occurs in one or more of the countries that we cover for you in Asia, we will work pro-actively and together with you to help you build and get across to the media and institutions adapted messages, minimizing the negative impacts and even invert them in your favor.
As the Chinese know, the crisis (危机 "Weiji" "in Chinese) has two faces: 危" Wei "= the danger, but also 机" Ji "= the opportunity.
Our services include:
- Development of the message and propaganda
- Telephone Line Emergency and Information
- Emergency management and information in social media
- Emergency management and information with our partners in the tourism sector
- Emergency management and information among institutional
One of the important differentiating factors of Horus Development & Consulting is our experience in interacting in a personal setting with decision makers, opinion leaders, personalities, celebrities etc... over the whole of Asia. This fundamental asset was developed in parallel to our journey in the world of luxury tourism and is of rare value for our clients. Whether in the world of art, fashion, food, finance, sports, charitable institutions, diplomacy, local governments... we have the possibility to get in touch with the personalities that will be useful for our clients to meet, helping them promote themselves at the highest level.
With an extensive network in the 14 territories of Asia Pacific, Horus Development & Consulting will help you to develop and maintain your database of key clients in the region. This will help to identify key business opportunities, facilitate future business negotiations, and maintain friendly relationships with all your potential clients.
As your face in the marketplace in Asia, Horus Development & Consulting is the point of inquiry on behalf of our clients for all industry partners (agencies, media etc.) and also for direct and institutional clients. As it should be in Asia, we apply the utmost discretion and ensure strict confidentiality in our direct relationships with public figures, celebrities, high net worth individuals or players and high rollers.
Our services include:
- Information (phone, email etc.)
- Sending brochures, images, promotional films and other documentation (via mail or internet)