Meet the Team
Horus Development & Consulting offers a range of services related to tourism destination & brand development in the luxury tourism sector, from the design of a marketing plan to a full-service representation.
As specialists in Asia, our services are based on the quality of our work and on our extensive experience in the region. They are designed to ensure the typically desired results sought by our customers: increase their market share, extend the average stays, increase visitor spending, develop & diversify the available offers in the destination in the targeted APAC markets.
To accomplish this, we rely on a strategic approach and work closely every day with our excellent partner base of key travel agents, journalists, opinion leaders, public figures ... developed for the last 25 years in Asia.
Key Personnel
Benoit was born in Paris – France. Since the start of his career in Paris, 25 years ago, Benoit has accumulated a diversified experience in sales, marketing, public relation and event organization for the luxury tourism & hospitality sectors.
Aside from France and Monaco, Benoit has worked and lived in Japan, China and Singapore, acquiring an intricate understanding of the dynamics of Asia and becoming a recognized specialist in the luxury tourism promotion & marketing industry in Asia.
His European & Asian double culture and kind personality has been making him a regular choice for media interviews or experts’ panels on the Luxury Tourism topics. He has advised Reed Exhibitions’ “International Luxury Travel Market” in Asia and the Incentive Convention & Event Society Asia-Pacific (now PCMA).
Benoit speaks several languages including French, English, Japanese, Italian and the last few years has been improving his Mandarin in Singapore and in China.
Managing Director
Benoit Badufle
Singapore
Zhi Heng is Singaporean and a graduate cum laude in Marketing from the prestigious Nanyang Technological University. Zhi Heng has been injecting a fresh and cutting-edge perspective to Horus Development & Consulting since its inception in 2014 and creates innovative marketing solutions for the company.
Both his role and his personal domains of interest have taken him to most of Asia and Europe where he developed his skills and knowledge working in their respective business environment. Zhi Heng is fluent in both English and Mandarin and is currently working on his French. His flair for linguistics and keen eye for creatives and photography are often put to good use in translation work, creating communiques and promotional materials.
Outside of his role, Zhi Heng manifests his passion for writing and for photography into a personal lifestyle blog with the alias - Supersponts.
Marketing Manager
Zhi Heng Yew
Singapore
Alain is a pioneer and an authority in China for the tourism promotion of francophone countries such as France, Switzerland or Monaco. His personal life experiences in Europe and in China allowed him to develop a dense and qualitative network in the luxury travel segment, in the luxury, lifestyle & travel media and with key opinion leaders, particularly in China.
In 1999, Alain opened the first office of the French National Tourism promotion agency (now Atout France) in Beijing. He then worked for luxury tourists’ destinations and brands including Le Printemps Paris, Hotel Ritz Paris, Monte-Carlo Societe des Bains de Mer, Grandes Etapes Francaises, Hotels Baverez group...
A competent and likable person, Alain is appreciated in an equally high manner by his peers in China and by his professional network in Europe.
Since 2003, Alain has also been the Managing Director of E-Tour & Travel Consulting, a boutique travel agency. Alain speaks fluent French, English and Mandarin.
Associate Director
Alain Hong
Beijing - P.R. of China
After 10 years with the French National Tourism promotion agency (currently Atout France), Hirokazu started a new venture by launching and managing the Chateaux & Hotels Collection (President: Alain DUCASSE) in Japan. He also took in, the operation and representation of the Japan office of prestigious French Department Stores “Galeries Lafayette”.
In 2009, under his newly incepted AUDACE Corporation, Hirokazu became the representative of Monaco’s hotel and casino powerhouse Monte-Carlo Societe des Bains de Mer. Relais & Châteaux and the Oetker Collection also feature in his portfolio as their PR representative.
His wide network spans from the travel trade sector to the luxury and lifestyle media, from the core clientele of the luxury hospitality industry to that of the top tier luxury brands in Japan. A golfer emeritus, Hiro also enjoys an excellent network in this high net-worth community with an appeal for luxury hospitality and sophisticated lifestyle. Hiro is fluent in Japanese, French and English.
Associate Director
Hirokazu Ito
Tokyo - Japan
Associates
Lubna is a sales, marketing & PR professional with 9 years of experience representing luxury hotels across the globe. She has also been involved in many special projects such as pre-launch activities for a new luxury concept hotel in Thailand (Keemala) and Viceroy Maldives Aatmantan near Mumbai and Iniala Beach House in Phuket. In terms of PR representation, Lubna worked for the destination of Ras al Khaimah, UAE, and was in-charge for Belmond’s PR in India along with managing their first ever brand presence and sales and media events in Mumbai and Delhi.
Sales Executive
Lubna Mukhi
Mumbai – India
Zeno has more than 5 years of experience in the Luxury Travel industry. She worked as a Sales Manager in Shanghai Zhongsheng International travel Co.,Ltd (a.k.a. Super Ocean), then as Purchasing & Product Manager with Shenzhen Qulv International travel Co.,Ltd. A kind and creative personality, Zeno offers her great passion and her energy to the team. She is appreciated by our network of key travel agencies partners all over China for her proactive attitude and her attention to details. She is also recognized for her talent in organizing productive and memorable roadshows in China. Since January 2019, Zeno has been developing the sales and the brand awareness of the Rocco Forte Hotels collection, one of Horus' key accounts in mainland China and in the region.
Sales Executive
Zeno Jin
Shanghai – P.R. of China
Jackie has over 15 years of Sales and Revenue Management experience in the hospitality industry, with expertise in supporting top hotel brands in the Asian Market. She has developed in-depth, well-rounded knowledge in driving integrated strategies to expand sales, market share and RevPar growth for hotels, as well as a strong foundation in hotel operations background. Prior to her role in Horus Development and Consulting, Jackie held a number of positions across the United States and Asia. She worked in Millennium Hilton Hotel based in New York responsible for global sales and emerging market to maximize all revenue opportunities. After relocating to Hong Kong, she was part of the core team from Stage Hotel to open a luxury arts hotel in Kowloon district. Jackie is fluent in both English, Cantonese, Mandarin and is currently working on her Spanish.
Sales Executive
Jackie Ho
Hongkong S.A.R - China
High-networth individuals form the core clientele of our hospitality, destinations and luxury brand partners. Leveraging on its high-level international network of stakeholders, Horus Development & Consulting also aims to offer a range of services related to this particular group of discerning & demanding clients. Our Associate Director, Sebastien Gross, is our referent for this part of our business services.
Sebastien was born in Lausanne and speaks four languages fluently: French, German English and Spanish. He possesses vast experience in working for the service industry and luxury-related companies. Sebastien says that his personal values were fostered by his parents and their social and cultural environment. The cultural background was the key factor in choosing his line of business and in developing perfectionism.
Thanks to its far-reaching global network of experts, the office also provides worldwide service including:
- Representing clients in front of financial and banking institutions for legal and fiscal issues, estate planning and strategy.
- Obtaining a residence permit for clients wishing to take up residence and to secure a lump-sum tax arrangement in Switzerland.
- Managing all aspects of establishing residence in Switzerland including schooling and educational opportunities for the clients’ children.
- Providing advice in all real-estate matters: buying and selling, property development, construction, interfacing with architects and interior decorators.
- Advising on, planning, and organizing medical visits for checkups, dental care, and surgical interventions (including cosmetic surgery).
- Organizing travel, designing leisure / discovery trips with tailored itineraries, and accompanying clients if requested.
- Executing the buying, selling, and appraisal of works of art, and managing clients’ art holdings.
- Offering advice on philanthropy, organizing social events and functions, and introducing clients to key individuals.
- Private aviation and yachting (handling, chartering, etc.).
- Advising on shopping, and negotiating considerable discounts on watches, jewelry, diamonds, precious stones, etc.
- Handling public relations, including image and communication, as needed.
- Assisting with handling family and legal disputes, and accompanying clients during mediation sessions at their discretion.
To help us meet our clients’ needs, we have at your disposal a large network of specialists and professionals, both in Switzerland and all over the world.
For reasons of confidentiality, Sebastien works on the basis of personal acquaintance only and maintains neither a website nor any accounts on social media.
Associate Director
Sebastien Gross
Lausanne - Switzerland
Partners
Mango is an international lifestyle and travel communications agency. Specialists in shaping brand stories in the luxury lifestyle and travel sector, Mango’s team of experts build brand awareness and loyalty through developing narratives that inspire, influence and connect people and audiences internationally.
Mango’s story started in 2004 with its co-founders Sarah Curra and Lucinda Buxton. Today Mango is a globally integrated team working across offices in London, Singapore, Hong Kong and Shanghai.
Mango delights in exploring the innovative, challenging and unexpected. It devises campaigns that combine creative flair with insights and execute them with rigorous processes to deliver real results.
Media & PR
Jennifer Dembitz, Felicia Poh
Singapore
Holly Axelrad, Cynthia Lai
Hong Kong, China
Affiliates
High-networth individuals form the core clientele of our hospitality, destinations and luxury brand partners. Leveraging on its high-level international network of stakeholders, Horus Development & Consulting also aims to offer a range of services related to this particular group of discerning & demanding clients. Our associate Director Sebastien Gross is our referent for this part of our business services.
Fernando is an expert in Tourism Quality, Marketing, Planning and Tourism Development, with more than 20 years of international and national experience. He is the founder of “INTEGRA Tourism For Good” located in Barcelona, with offices in Mexico and Santiago de Chile.
Fernando has experience in the representation of tourist destinations, in jobs as Media REP and as a university professor and international lecturer on topics related in tourism and its evolution. He has directed numerous studies in more than 16 countries and his experience stands out for his dynamism, orientation of results and complete customers satisfaction. Some of his most relevant projects have been the implementation of Tourism Quality Systems in Spain, Belgium and Mexico, the creation of tourism development plans in countries such as Panama, the Tourism Marketing Plan for Ecuador, Chile and Nicaragua
Fernando Mandri Bellot
Ciudad de Mexico
Gustavo is a tourism, leisure and hospitality expert, with more than 25 years of experience in the tourism sector. He has acquired a broad experience in tourism marketing and sustainable tourism development from more than 30 projects initiated or advised in countries over the world, such as Saudi Arabia, Morocco, Turkey, Lithuania, Bangladesh, Bhutan, Cambodia, Mozambique, Cape Verde, Bermuda, Chile and Colombia, amongst others.
In 2005, his operational experience and wide understanding of tourism business and planning led him to start consultancy activities through which he has advised for the Incoming Tourism Marketing Plans of Chile 2015/2018 and 2019/2022, as well as the domestic Tourism Marketing Plan 2019/2022. He is currently advising tourism companies and protected areas in Cape Verde to become more sustainable.
Gustavo Bassotti
Santiago de Chile
Horus Development & Consulting is a member of the following organizations:
