Meet the Team

Horus Development & Consulting offers a range of services related to tourism destination & brand development in the luxury tourism sector, from the design of a marketing plan to a full-service representation.

As specialists in Asia, our services are based on the quality of our work and on our extensive experience in the region. They are designed to ensure the typically desired results sought by our customers: increase their market share, extend the average stays, increase visitor spending, develop & diversify the available offers in the destination in the targeted APAC markets.

To accomplish this, we rely on a strategic approach and work closely every day with our excellent partner base of key travel agents, journalists, opinion leaders, public figures ... developed for the last 25 years in Asia.

Get to Know Them

Key Personnel

Benoit was born in Paris – France. Since the start of his career in Paris, 25 years ago, Benoit has accumulated a diversified experience in sales, marketing, public relation and event organization for the luxury tourism & hospitality sectors.

Aside from France and Monaco, Benoit has worked and lived in Japan, China and Singapore, acquiring an intricate understanding of the dynamics of Asia and becoming a recognized specialist in the luxury tourism promotion & marketing industry in Asia.

His European & Asian double culture and kind personality has been making him a regular choice for media interviews or experts’ panels on the Luxury Tourism topics. He has advised Reed Exhibitions’ “International Luxury Travel Market” in Asia and the Incentive Convention & Event Society Asia-Pacific (now PCMA).

Benoit speaks several languages including French, English, Japanese, Italian and the last few years has been improving his Mandarin in Singapore and in China.

portrait of a man
Managing Director

Benoit Badufle

Singapore

Zhi Heng is Singaporean and a graduate cum laude in Marketing from the prestigious Nanyang Technological University. Zhi Heng has been injecting a fresh and cutting-edge perspective to Horus Development & Consulting since its inception in 2014 and creates innovative marketing solutions for the company.

Both his role and his personal domains of interest have taken him to most of Asia and Europe where he developed his skills and knowledge working in their respective business environment. Zhi Heng is fluent in both English and Mandarin and is currently working on his French. His flair for linguistics and keen eye for creatives and photography are often put to good use in translation work, creating communiques and promotional materials.

Outside of his role, Zhi Heng manifests his passion for writing and for photography into a personal lifestyle blog with the alias - Supersponts.

portrait of a man
Marketing Manager

Zhi Heng Yew

Singapore

Associates

Lubna is a sales, marketing & PR professional with 9 years of experience representing luxury hotels across the globe. She has also been involved in many special projects such as pre-launch activities for a new luxury concept hotel in Thailand (Keemala) and Viceroy Maldives Aatmantan near Mumbai and Iniala Beach House in Phuket. In terms of PR representation, Lubna worked for the destination of Ras al Khaimah, UAE, and was in-charge for Belmond’s PR in India along with managing their first ever brand presence and sales and media events in Mumbai and Delhi.

Sales Manager

Lubna Mukhi

Mumbai – India

Zeno has more than 5 years of experience in the Luxury Travel industry. She worked as a Sales Manager in Shanghai Zhongsheng International travel Co.,Ltd (a.k.a. Super Ocean), then as Purchasing & Product Manager with Shenzhen Qulv International travel Co.,Ltd. A kind and creative personality, Zeno offers her great passion and her energy to the team. She is appreciated by our network of key travel agencies partners all over China for her proactive attitude and her attention to details. She is also recognized for her talent in organizing productive and memorable roadshows in China. Since January 2019, Zeno has been developing the sales and the brand awareness of the Rocco Forte Hotels collection, one of Horus' key accounts in mainland China and in the region.

portrait of a woman
Sales Manager

Zeno Jin

Shanghai – P.R. of China

Choy Teh is the PR representative for Horus Development & Consulting, and will be responsible for spearheading public relation initiatives for the Promotion Bureau of the Principality of Monaco. She has had nearly a decade of experience in the travel industry sector, specifically in Public Relations. She previously managed the public relations division for The Travel Corporation family of brands in Asia, and Bannikin, a boutique consulting firm which housed niche and travel adventure brands.

During her past ventures, she successfully cultivated close relationships with media all over the world, specifically within the Asian region. Her work has been featured in The Straits Times, The Business Times, The Star, Philippine Daily Inquirer, Tatler Singapore, Buro 24/7 Singapore, Silverkris, Conde Nast Traveller China, The South China Morning Post, CNBC, BBC Asia and Channel News Asia.

Choy is also an active member of the entertainment and media industry in South East Asia and has had over 17 years of experience working as a TV presenter, actor and Radio DJ, predominantly in Singapore. She is also the founder of Sapta Collective, a social enterprise specialising in providing training and mentorship programmes to hospitality schools in Nepal. She also speaks English, Cantonese, Malay, Indonesian, basic Mandarin and basic Spanish.

Media & PR

Choy TEH

Born in the Philippines, an academic achiever with a keen and active interest in responsible tourism, Glen is currently pursuing a Bachelor’s Degree in International Travel and Tourism Management at Lyceum of the Philippines University. In her early academic career, she was awarded with a gold and silver medals for her work in national and international Destination Marketing Competitions.

In 2021, she joined Horus Development & Consulting as a Marketing Intern, soon manifesting her creativity in the role. Glen is now in charge of the editing, research, and promotion of Horus Development & Consulting's key CSR project, “The Chorus Podcast - Change Leaders”, a series of interviews on sustainability & leadership in travel, tourism, and hospitality.

Social Media

Glen Angela Mae PELAYO

High-networth individuals form the core clientele of our hospitality, destinations and luxury brand partners. Leveraging on its high-level international network of stakeholders, Horus Development & Consulting also aims to offer a range of services related to this particular group of discerning & demanding clients. Our Associate Director, Sebastien Gross, is our referent for this part of our business services.

Sebastien was born in Lausanne and speaks four languages fluently: French, German English and Spanish. He possesses vast experience in working for the service industry and luxury-related companies. Sebastien says that his personal values were fostered by his parents and their social and cultural environment. The cultural background was the key factor in choosing his line of business and in developing perfectionism.

Thanks to its far-reaching global network of experts, the office also provides worldwide service including:

  • Representing clients in front of financial and banking institutions for legal and fiscal issues, estate planning and strategy.
  • Obtaining a residence permit for clients wishing to take up residence and to secure a lump-sum tax arrangement in Switzerland.
  • Managing all aspects of establishing residence in Switzerland including schooling and educational opportunities for the clients’ children.
  • Providing advice in all real-estate matters: buying and selling, property development, construction, interfacing with architects and interior decorators.
  • Advising on, planning, and organizing medical visits for checkups, dental care, and surgical interventions (including cosmetic surgery).
  • Organizing travel, designing leisure / discovery trips with tailored itineraries, and accompanying clients if requested.
  • Executing the buying, selling, and appraisal of works of art, and managing clients’ art holdings.
  • Offering advice on philanthropy, organizing social events and functions, and introducing clients to key individuals.
  • Private aviation and yachting (handling, chartering, etc.).
  • Advising on shopping, and negotiating considerable discounts on watches, jewelry, diamonds, precious stones, etc.
  • Handling public relations, including image and communication, as needed.
  • Assisting with handling family and legal disputes, and accompanying clients during mediation sessions at their discretion.

To help us meet our clients’ needs, we have at your disposal a large network of specialists and professionals, both in Switzerland and all over the world.

For reasons of confidentiality, Sebastien works on the basis of personal acquaintance only and maintains neither a website nor any accounts on social media.

portrait of a man
Associate Director

Sebastien Gross

Lausanne - Switzerland

Affiliates

Fernando is an expert in Tourism Quality, Marketing, Planning and Tourism Development, with more than 20 years of international and national experience. He is the founder of “INTEGRA Tourism For Good” located in Barcelona, with offices in Mexico and Santiago de Chile.

Fernando has experience in the representation of tourist destinations, in jobs as Media REP and as a university professor and international lecturer on topics related in tourism and its evolution. He has directed numerous studies in more than 16 countries and his experience stands out for his dynamism, orientation of results and complete customers satisfaction. Some of his most relevant projects have been the implementation of Tourism Quality Systems in Spain, Belgium and Mexico, the creation of tourism development plans in countries such as Panama, the Tourism Marketing Plan for Ecuador, Chile and Nicaragua

fernando mandri bellot

Fernando Mandri Bellot

Ciudad de Mexico

Gustavo is a tourism, leisure and hospitality expert, with more than 25 years of experience in the tourism sector. He has acquired a broad experience in tourism marketing and sustainable tourism development from more than 30 projects initiated or advised in countries over the world, such as Saudi Arabia, Morocco, Turkey, Lithuania, Bangladesh, Bhutan, Cambodia, Mozambique, Cape Verde, Bermuda, Chile and Colombia, amongst others.

In 2005, his operational experience and wide understanding of tourism business and planning led him to start consultancy activities through which he has advised for the Incoming Tourism Marketing Plans of Chile 2015/2018 and 2019/2022, as well as the domestic Tourism Marketing Plan 2019/2022. He is currently advising tourism companies and protected areas in Cape Verde to become more sustainable.

gustavo bassotti

Gustavo Bassotti

Santiago de Chile

After 10 years with the French National Tourism promotion agency (currently Atout France), Hirokazu started a new venture by launching and managing the Chateaux & Hotels Collection (President: Alain DUCASSE) in Japan. He also took in, the operation and representation of the Japan office of prestigious French Department Stores “Galeries Lafayette”.

In 2009, under his newly incepted AUDACE Corporation, Hirokazu became the representative of Monaco’s hotel and casino powerhouse Monte-Carlo Societe des Bains de Mer. Relais & Châteaux and the Oetker Collection also feature in his portfolio as their PR representative.

His wide network spans from the travel trade sector to the luxury and lifestyle media, from the core clientele of the luxury hospitality industry to that of the top tier luxury brands in Japan. A golfer emeritus, Hiro also enjoys an excellent network in this high net-worth community with an appeal for luxury hospitality and sophisticated lifestyle. Hiro is fluent in Japanese, French and English.

portrait of a man

Hirokazu Ito

Tokyo, Japan
Horus Development & Consulting is a member of the following organizations: