The Brisbane Economic Development Agency (BEDA) in partnership with Brisbane Airport Corporation (BAC) is pleased to announce the appointment of Horus Development and Consulting as its official representatives in Southeast Asia. This strategic partnership aims to enhance awareness of the Brisbane region and engagement across key markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.
Singapore based Horus Development and Consulting, renowned for their expertise in luxury, premium and sustainable tourism, as well as in destination marketing, will spearhead BEDA’s initiatives to promote Brisbane as a top tier city and premier destination for tourism in Australia.
Their deep understanding of Asia’s regional market dynamics alongside their robust network, will be instrumental in driving new opportunities and strengthening existing relationships for the promotion of Brisbane to their industry counterparts, and increase Brisbane’s visibility and appeal to Southeast Asian travellers. Horus will also be partnering with Fishermen, a digital agency specialising in digital marketing and social media services, to expand on Brisbane’s creative strategy throughout this new partnership. Choy Teh, who grew up in Brisbane, will be the lead account manager within the Horus Development & Consulting team.
Brisbane Economic Development Agency CEO, Anthony Ryan said Brisbane is excited to build on the strong results achieved in South East Asia over the last four years. “BEDA is proud to continue its partnership with Brisbane Airport Corporation through the Enhanced Destination Marketing Program, supported by the work of our new in-market agency, Horus Development and Consulting, who will play an important role in showcasing why Brisbane is a must-visit destination,” Mr Ryan said. “Brisbane offers an unforgettable experience for visitors, from climbing our famed Story Bridge, dining at our award-winning restaurants, meeting our local wildlife and experiencing the region’s unique natural surroundings, and learning about our local indigenous cultures.”
Brisbane Airport Corporation CEO, Gert-Jan de Graaff said this was an investment in Brisbane’s future. “Southeast Asia is home to 675 million people, who live within easy flying distance of Brisbane. Over the past three years, we have worked hard to establish direct connections to this rapidly developing region. Now, it’s time to intensify our efforts to showcase why Brisbane should be at the top of their list of cities to visit.”
Horus Development & Consulting’s Managing Director Benoit Badufle said, “We are absolutely thrilled to collaborate with the dynamic BEDA team and to represent such an iconic destination. Brisbane, already renowned for its vibrant cultural scene, famous river, trendy neighbourhoods, and proximity to world-class natural attractions, is now gearing up for the 2032 Olympics and Paralympics. This ambitious endeavour alongside the redevelopment of Queen’s Wharf, and with Brisbane’s value proposition as a premier destination, is incredibly exciting and we look forward to contributing to its success from our region of the world.”
Horus Development and Consulting will also represent BEDA at key travel industry events and exhibitions, further solidifying Brisbane’s presence and engagement with stakeholders in the region.
About Brisbane Economic Development Agency:
Brisbane Economic Development Agency (BEDA) drives the sustainable economic growth of the city. As Brisbane’s champion, BEDA works closely with government and private sector organisations to enhance and promote the city’s reputation globally, drive visitation, attract investment and talent and grow local business.
About Brisbane Airport Corporation:
Brisbane Airport is Queensland’s most important transportation hub. It is a 24/7 precinct in one of the fastest-growing regions in Australia. It serves a city and state alive with opportunity as the host for the 2032 Olympic and Paralympic Games.
About Horus Development & Consulting
Horus Development & Consulting offers a range of services related to tourism destination & brand development in the luxury tourism sector, from the design of a marketing plan to a full-service representation. As specialists in Asia, our services are based on the quality of our work and on our extensive experience in the region. They are designed to ensure the typically desired results sought by our customers: increase their market share, extend the average stays, increase visitor spending, develop & diversify the available offers in the destination in the targeted APAC markets.