On behalf of the Monaco Government Tourist & Convention Authority, Benoit Badufle and Zeno Jin of Horus Development and Consulting attended the exclusive 2025 Virtuoso Forum in Shanghai from March 11 to 12, where top-tier luxury travel experts from across Asia and around the world gathered. As expected, Monaco, renowned for its elegance and exclusivity, fit naturally into the event. They enthusiastically reconnected with valued partners and suppliers throughout the many networking opportunities.
In addition to the 48 high-value one-to-one meetings with Virtuoso advisors, Monaco hosted the farewell cocktail event, where Virtuoso Travel’s Global CEO, Matthew Upchurch, highlighted the deep synergy and close collaboration between the two luxury travel brands. “Monaco is not just a destination; it’s an experience,” Matthew shared with a warm smile, his genuine enthusiasm and gracious spirit resonating with all attendees.
Benoit Badufle, Regional Director of VisitMonaco in Asia, also contributed to a panel on luxury tourism best practices across Asia. These dynamic exchanges continue to strengthen Monaco’s prestige and soft power throughout the region.
Read more about the 2025 Virtuoso Forum Greater China/North and Southeast Asia — Shanghai here.