Monaco participates at International Luxury Travel Market in Shanghai, China

The annual trade mission in China organized for VisitMonaco was a huge success following a series of one-to-one meetings at the International Luxury Travel Market held at the Shanghai Convention Center in China.

200 high-end and qualified travel agents were hosted at the second edition of ILTM China over 3 days from 30 October to 1 November 2019.

Representatives from Monte-Carlo SBM, Fairmont Monte-Carlo and Hotel Metropole Monte-Carlo were also partners at ILTM, under the auspices of Monaco, promoting the destination to these hosted travel agents from all across Greater China.

Benoit Badufle, Regional Director for VisitMonaco was content with his experience adding, “My hoteliers are pleased by the variety of buyers at ILTM China and the chance to discover new buyers – we found the quality of our appointments was even better this year.”

During the busy 3-day program, Benoit Badufle was also able to share the new “FOR YOU” campaign to various travel trade media from China at an organised press conference in the frame of ILTM China.

Monaco delegation at ILTM China

One-to-one meetings in session at ILTM China

Benoit Badufle delivers a press presentation at ILTM China