Singapore Yacht Show

Long-haul destinations face the competition of priority markets when trying to attract stakeholders from the client-country
Like-minded and complementary business entities do not work together due to lack of an overarching business leader
Businesses are turned off by high participation costs
Individual entities have lower bargaining power

We chose the Singapore Yacht Show, a renowned regional BtoB and BtoC luxury event with international appeal,
To optimize all the opportunities offered by the market for various Monaco-based entities
To use “Monaco” as the host entity and umbrella
To aggregate financial resources from the various entities
To propose dedicated events within or outside of the main event

Initially without budget Monaco could be present, in strength and in variety in a major event
Higher bargaining power as a consortium of entities participating in this trade show
More opportunities for commercial and media solicitation
Press coverage and interviews generated in the frame of the Yacht Show participation
Estimated 2000 visits to the Monaco booth
The Monaco-themed evening attracted the participation of more partners and sponsors supplementing the initial budget
This event is now a yearly production attracting 8 Monaco based entities including the Yacht Club of Monaco, several companies from the Cluster Yachting Monaco and the Monaco Economic Board under the auspices of VisitMonaco