Sales & Marketing to the MICE Travel segment
Ever since the biggest incentive trip to Europe, consisting 6400 employees from Tiens Group in China, arrived in the French Riviera in 2015, the Chinese incentive business hit headlines around the world. In the meantime, following in China’s footsteps, the whole Asia region has become a source market for the MICE industry worldwide. India, Indonesia, Malaysia, the Philippines etc. have also become outbound source markets for the MICE segment, with high-level professionals participating in international conferences and exhibitions, as well as regular high-level incentive groups travelling worldwide, to long haul destinations.
Horus Development & Consulting will help you to best position your MICE-related products, events calendar and experiences, and to promote them to the right clients & partners not forgetting the opportunities offered by the emergence of ‘bleisure’ trips (Business + Leisure combined) from the part of more and more Asian travelers.