China’s outbound tourism spending reached 1.5 trillion Yuan in 2015, of which 700 to 800 billion were spent on shopping. Good services and attractive product prices abroad, coupled with easing travel restrictions, are boosting China’s outbound tourism growth. Read More
China Tourism Group Corporation was officially established on 03.AUG. 2016, with the merger of two State-owned enterprises, China International Travel Service (CITS) was to become a wholly-owned subsidiary of China National Travel Service (HK) Group Corporation (CTS HK). The company will strice to become the top tourism company in China in the next few years, focusing on food, hotels, traveling and shopping. Read More
More airlines are planning to provide direct routes from secondary Chinese cities to Europe. Air Belgium plans to link them from June 2017, and Air China will operate a Chengdu-Urumqi-Rome route. On the other hand, Scoot will also become the first low cost carrier to fly directly from Singapore to Greece. Read More
China’s biggest third-party payments platform, Alipay, an affiliate of Alibaba Group, is signing huge deals with retailers and tourism product providers. Alipay gives Chinese guests more payment convenience. European retailers are taking note, offering the Alipay payment method. IHG Hotel group also recently announced that its Alipay system will begin in 2017 globally. Read More
South Korea recorded a 40% jump in outbound tourists in July, North America, China and Japan received the greatest jump in numbers. China was the destination that saw the biggest on-year jump with 92.3%. Read More
Chinese travellers made 18 million outbound trips in the second quarter, but the increase has slowed. Data from the China National Tourism Adminsitration (CNTA) showed that the growth rate of Chinese outbound visitors increased only 4.3% year-on-year for the first half of 2016, the slowest growth in the past six years. The weaker Yuan and concerns on security might have affected Chinese tourists’ choice of destinations. Read More
UK digital agency, Qube Media, has prepared a detailed report into the theory and practice of influencer and advocate marketing. While both are word-of-mouth marketing methods, influencers (travel instagrammers, youtubers, fashion bloggers, food and drink vloggers) have greater reach than advocates. The report, however, revealed that only 30% fel that the team has the skills to effectively manage an influencer or advocate programme. Read More
august-8 reveals a new age of hotel marketing: no longer the 4 Ps (Product, Price, Place and Promotion) but 4 E’s (Experience, Exchange, Everyplace and Evangelism). Marketing has become more interactive and personable, and is no longer two-dimensional. Active promotion and engagement from influencers for instance, put ‘evangelism’ of the products more effective than promotion itself. Read More
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