Beijing, Shanghai, Guangdong, Jiangsu and Zhejiang were the top five source markets for China’s booming outbound tourism industry. Eastern China is the largest contributor, while Central China is catching up in numbers. Generally, with new establishments of airports, airline connections and overseas visa centers across China, the different regions in China will continue to soar in outbound tourist numbers. Read More
To improve the image of China abroad, the “Good Chinese Tourists” campaign aims to promote good tourist behavior and images on mainstream media. This campaign also acts as convincing examples for other Chinese tourists to exhibit positive behavior while overseas. Read More
Britain lures China’s outbound tourists with #OMGB (Oh My Great Britain) campaign, using social media and the internet aimed at attracting visitors to Britain during the Golden Week public holiday. Britain is expecting a sharp upturn in Chinese tourist spending, due to the depreciation of the Pound following Brexit. Read More
Google debuts long announced mobile application ‘Trips’, to plan travel itineraries faster. It acts as a personalized tour guide, suggesting activities to do based on time, weather, ratings by other users and past mobile device behaviour. Read More
Head of strategy at I&I Travel Media, Matthew Barker, shares the challenges to travel marketing in recent times: high acquisition costs (in terms of SEO), purchasing journey is exceptionally long for customers and that purchase frequency and customer retention are ridiculously low. Strategic plans are important to ensure maximum returns. Read More
China’s Alipay to be available in ten global airports in Hong Kong, Macau, Taiwan, Germany, Japan, South Korea, Singapore, New Zealand and Thailand, which are also top travel destinations for Chinese tourists. Alipay has been expanding its overseas business in recent years, to include duty-free shops, restaurants, and shopping malls. Read More
The German National Tourist Board is offering free online training program for Chinese travel specialists to be certified to promote Germany as a tourist destination. Rolling out the program on WeChat, the travel academy includes courses on shopping, luxury aspects, visa issues and self-driving in Germany. Read More
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