As part of its innovative approach to promoting the Principality of Monaco via all possible assets and angles, Horus Development & Consulting coordinated and participated in the 9th edition of the Singapore Yacht Show from 11 to 14 April 2019, inviting along 5 other partners from Monaco.
Bringing in the world’s finest superyachts and international yacht brands in an elite and highly social setting, Singapore Yacht Show models its success after the Monaco Yacht Show.
VisitMonaco presented itself in a 30 square-meter booth in the main pavilion of the show this year, allowing for regional guests to meet yachting professionals, boat owners and a select group of invited participants keen to explore the luxury yachting scene.
On top of the main show, a Soiree VIP along with The Islands of Tahiti <<A Luxury Voyage presented by Monaco and Tahiti>> was organized to engage potential customers and investors. The collaboration also mirrors the recent agreement signed between the Cluster Yachting of Monaco, Asia Pacific Superyacht Association and Tahiti Tourism, exemplifying the synergies of the entities in Asia.
Soiree Monaco was held on 12 April 2019 at Bar 1927 at Sofitel SO Singapore, gathering business owners, brokers and ultimately potential buyers of Monaco from various partners, in the presence of Chairman of Monaco Economic Board, Mr. Michel Dotta. The evening was filled with excitement: Zhang Zhang, currently on tour with her mission ZhangoMusiq, and who performed in front of Monaco’s Princely family during the official visit from President Xi Jinping from China, enticed the crowd with a spectacular show; Ia Ora Singapore, a Tahitian dance group, also delivered a traditional dance performance in front of the guests.
60 guests came to the cocktail event, in which both VisitMonaco and Tahiti Tourism each gave away an exclusive hotel accommodation prize to 1 deserving winner. An after-hours dinner was then again organized at prestigious Atlas Bar with 20 super selected VIPs.
For more information regarding the participation and partnership with Singapore Yacht Show, please click here.