After becoming the representative office in Greater China, South East Asia and India for the prestigious Rocco Forte Hotels Collection, Horus Development & Consulting successfully organized in August 2019, a first China roadshow for the famous hotel brand.
Hong Kong, Shenzhen, Guangzhou, Chengdu, Shanghai and Beijing were the 6 cities chosen for this 6-step itinerary which took place across two weeks. Aside from sales calls to selected travel agencies, lunch & learn or dine & learn events were organized in each city, each of them gathering between 20 to 60 directors, operations managers and product managers from the best local high-end travel agencies.
Those sessions were an opportunity to introduce the representatives of Rocco Forte Hotels who had made it from Italy, England, Scotland and Germany, all the way to China, in order to meet in person their business partners and interlocutors in China and to improve mutual knowledge.
This is the first time Rocco Forte Hotels have participated in an in-depth promotional voyage across China.