(Bangkok, Thailand) The Incentive Travel & Conventions Meetings Asia (IT&CMA) Exhibition Market is the leading international MICE Event centered in Asia Pacific, and is in its 24th edition this year. IT&CMA welcomes hosted buyers (travel agents and corporate travel managers) from around the world, but mainly from the Asia Pacific region.
From September 27-29 2016 at the Bangkok Convention Centre, Thailand, Monaco received warm welcomes and great popularity at the trade show. Monaco’s first ever appearance at the IT&CMA proved to be a highlight for this event. Many hosted buyers were pleasantly surprised with a luxury European destination promoting at the trade show, showing their great interests in Monaco for meetings and incentive trips. As a result, Monaco received full sets of appointment for the two-day trade show.
Joining the Monaco booth is Riviera Marriott Hotel in Cap d’Ail, a 4-star hotel which is 5 minutes’ walk away from the borders of Monaco.
In addition, Monaco Government Tourist & Convention Bureau seized the opportunity to deliver a 30-minute presentation/press conference for MICE publications from Asia and other regions of the world. Another special presentation was delivered to a selection of corporate and international association buyers which the organizers invited.
Monaco was featured in a TV interview and answered two series of interviews which resulted in several publications in TTG’s press network but also in Korea’s well established Travel Press magazine.
A grand prize to Monaco – hotel stays in premium Monte-Carlo – was won every night. The life size award certificate had a lot of success with photographers and delegates alike.
These promotion activities brought the spotlight to Monaco, greatly increasing Monaco’s presence and exposure at this event. Monaco was also featured on the front page of the third Show Daily publication circulated to all participants.
With special thanks to,
Riviera Marriott Hotel La Porte de Monaco